José Ramón Lorenzo

Advertising, film & TV editor


When I was editing a Coca Cola commercial that had 24 hours of raw footage for a just one-minute ad, I remembered…

…one of “those days”: the actor Miguel Ángel Silvestre visits the editing room to see how ‘the Duke’s’ death is cut. In a few weeks time, it’s going to be the most watched episode of a fiction series of the year.

We are both excited. But, after half an hour, the actor sees how I listen to every sentence two hundred times, as I look for the perfect moments.

“How can you stand this, José Ramón?”

It’s a question that’s asked a thousand times: when I find a story between hours and hours of a documentary that I didn’t know where it was going…

“How can you stand this?”

Years go by and the answer is always the same:

How could I bear to do anything but this?

I can’t think of anything better.

who is José Ramón Lorenzo?

Or rather: who am I?

With a degree from ECAM (Madrid’s Film School), I debuted as a film editor with ‘Second Name’ by Paco Plaza. Since then, I have edited seven feature films, ten TV series, and several short films and documentaries.

I apply this narrative experience to the editing of advertising, both for spots and for longer pieces. I have edited award-winning campaigns at Cannes and major international competitions. 

The strengths of my editing style are:


Advertising, TV, cinema and documentary editing.

No format, no duration is too short or too long.


You can fit a feature film in 20″.

My focus is always on narrative editing: telling a story is the most important thing.


In the choice of acting, framing…

My interest lies in capturing the truth of the situations and the credibility of the characters.


Each director has its own aesthetic choices. Each job, its particular set of rules.

You have to adapt: there is no magic formula in editing.


Madrid based, bilingual in English and Spanish, I have worked as a freelance for Spain, UK, USA, Portugal, Italy, Germany, Norway, Mexico and France.

editing software

Adobe Premiere,  AVID Media Composer, Final Cut Pro, Davinci Resolve

Photoshop and After Effects

travel companions

My favorite part of my work as a freelance editor in Spain and abroad is my interaction with directors and creatives. Experience has shown me that the best ideas always come from a dialogue. That’s why I want to highlight those who accompany me.


Fish Film • Globomedia •  Harry •  Mamma Team • Craft London • Kiwi Film • La Joya •  La Terraza Films • Willy Nikkers (NOR) • Motion Blur (NOR) • Freemantle Media • Albiñana •  Tesauro  • Boomerang UK • TwoFour • Radical Media US • Garage Films • Filmax • Grundy • Garlic • Made By Madam • TeamWorks Spain • Akita Film (ITA)


McCann Ericsson •  Leo Burnett • JWT Spain • SCPF • Tiempo BBDO • Contrapunto • David • Spark44 • El Ruso de Rocky • Remo • Bassat-Ogilvy • Aftershare • MC&Saatchi • Sra. Rushmore • Tandem • China • Tapsa Young & Rubicam • TBWA • Publicis Groupe • DDB Spain • Pingüino Torreblanca • Lola MullenLowe • Geometry • Grey


Campofrío • Ikea • Corona • Coca Cola • Toyota • Playstation • Mercedes-Benz • Ford • Pepsi • Movistar • Vodafone • McDonalds • Bankia • Mastercard • Nissan • BBVA • DGT • Iberdrola • ONCE • Sky Channel • Renault • Hyundai • Sisheido • Seat • Mitsubishi • Mahou • Multiópticas • Ford • Oysho • Mazda • Budweiser • McLaren F1


Premios de publicidad de campañas montadas por José Ramón Lorenzo


Cannes Lions (Toyota, Corona, GT Academy) • Grand Laus Award (Coca Cola, Sitges) • Clio Awards (Mastercard) • El Sol Awards (Unicef, Movistar) • Donosti Publicidad Awards (Corona, Imagenio) • CDC de Oro (Pescanova) • FIAP (Campofrío) • Eficacia (Toyota)

film and TV

Málaga Spanish Film Festival Audience Award • Sitges International Film Festival- Mèlies de oro • Best Editing in Cortogenia • Best Direction and script in Festival de Estepona (‘Carlosaurio’) • Gran Prix Fantastic Brussels • Fotogramas de plata • Ondas

Logos de premios de ficción de José Ramón Lorenzo